Imagine being able to capture website users' swipes, scrolls, clicks, etc. in real-time.
Software like website recording tool is accessible and highly recommended, particularly if you're an aspiring online marketer.
What is Session Recording?
The software collects data daily and provides results depending on how visitors engage with your website.
These recordings are context-free. That entails carefully analyzing your records.
If many visitors get stopped on a form, you can't tell what they're thinking or why they're not completing all fields. You can guess, but do not know. This is one restriction of site visitor records, but they're still valuable.
You can gauge a product's popularity by launching it. You can observe why conversion funnel bottlenecks develop.
You can observe where users bounce if they get stuck on a page. This improves page speed and conversions.
Every guest has an objective. The person wants information about your current product.
By monitoring online visitors, you can observe which pages they see, how they travel, where they hover the mouse, and more.
You can check whether visitors achieve their objectives and why.
Step-by-step Website Visitor Recording
- Choose visitor recording software.
Website recording tool from https://creabl.com/ and other services enable session records.
Each allows visitor recording and session playback, but has different pros and cons. Follow the steps to install the program on your website.
- Setup the session recorder
Usually, the system you choose will require you to add code to your website's backend.
This allows the platform to see your website visitors and record their activity for analysis.
Depending on the platform, not every website visitor is analyzed. You'll receive a sample of site visits over time.
- Filter website visitor recordings
You may filter just the visitor records you're interested in. Filtering results is easy.
You may just want Chrome or Firefox user recordings. You may just want U.S. traffic or product page visitors.
Save your filters for future use, particularly if you're using the same ones to figure out why your visitors are acting strangely.
- Mask privacy-sensitive elements
You may observe visitors typing passwords or other critical information in your recordings. Privacy activists may not approve.
Many website visitor tracking systems let you hide name, email address, and home address to avoid litigation.
Future recordings of blocked elements will have an opaque box over them.
- Find Website Issues
If you've done your research and established a buyer persona, identifying visitors' objectives should be straightforward. Pay attention to these aims while viewing visitor recordings.
Notate problems. Visitors hanging over a linkable area? Are they clicking a CTA button spot? Or do they constantly bounce from halfway down one page? For the latter, extra material may be needed.
These records of visitor behaviors and intent may also help you design future A/B testing to improve your website for more conversions.
- Segment and focus your audience
Start testing from a page that doesn't convert when it should if you detect concerns.
This is usually done via the platform's settings menu. This focuses on visitor records from that page. These features enable you to concentrate on important website recording and testing choices.
- A/B test results
Hopefully, your online recording platform supports A/B testing. You may then decide where your records exhibit differences, update them with a fresh version, and watch real-time visitor interactions.
Say product page visitors aren't converting. Your top CTA is seldom clicked, yet visitors loiter in the bottom right.
Putting your call-to-action in a hotspot may increase sales. Visitor tracking and A/B testing work well together.
- Watch enough visitor interactions to get accurate results.
When examining your records, watch enough to get a sense of how your visitors behave.
If you simply observe a handful, you may see an abnormality and make an emotional or uninformed design judgment.
Before making website judgments, view many hours of footage. Learn how most people use your website.
By seeing a healthy part of your audience, you can determine how useable - or unusable - your website is and where adjustments may be made.
- Use visitor recordings with other testing platforms.
Marketing relies on website recording. Other systems include heatmaps. Using heatmaps, you can see visitors scrolling, clicking, and hovering.
Heatmaps show visitor activity, like recordings. They save time since you don't have to watch hours of video, but the information is restricted because you only see most visitors' activities.
With recordings, you can pay attention to the minority of visitors, which might help you fine-tune your site. Even if just 50 people click the top right button, it won't damage anybody and may increase conversions.